What is Sonic Branding?
Sonic branding is to the ear what visual branding is to the eye.
Resonance will help you define your brand’s ‘sonic essence’ before crafting a sonic identity that represents your brand at every audio touchpoint.
Who is Resonance?
Resonance is a specialist sonic branding agency combining music and marketing strategy with unrivaled craft.
Made up of strategists, composers, sound designers and academics, our team has decades of award-winning expertise in music, voice and sound design.
Our success comes from putting sonic thinking before composition and using strategy and research to power objective decision making.
Resonance explained
Sonic
Strategy
Brand Music
Audio Logo
UI sounds
Brand Voice
Sonic Guidelines
We keep good company
Awards we have won
Resonance has been awarded 22 times for our work on Samsung (Performance enhancing music), Mumbrella, Canva and Australian Open. These include AWARD, Clio, Spikes, Shots, Mumbrella, Webby and Transform ANZs
A few brands we’ve helped so far.
Resonance has developed distinctive sonic assets for many of the region’s best known brands.
Canva
Brand Music
Canva is a creative design platform with a mission to ‘empower the world to design’. With a rapidly growing user base, Canva is an Australian business success story and the Resonance team was thrilled to win a global pitch to develop their sonic brand. This included a brand anthem, audio logo, brand voice, campaign music and in-product UX sounds.
Australian Open
Brand Music
Tennis Australia approached Resonance to develop a sonic brand identity for the Australian Open to be launched at AO 2022. With a global audience of 900 million people, they challenged Resonance to create a consistent end-to-end experience for all patrons and to capture the essence of the ‘Happy Slam’ in sound.
Samsung – Optus
BESPOKE MUSIC
Due to covid-19, the Tokyo Olympic games were like no other. Without crowds, friends and family, Olympic athletes faced an unfamiliar lack of support in the biggest sporting event of their careers. Samsung and Optus wanted to show their support for Aussie athletes and turned to Resonance to explore how music could help enhance their performances.
CommBank
Sonic Identity
For the first time in almost three decades, Commonwealth Bank has reimagined its iconic diamond – a symbol that has been rooted in the brand’s history. Resonance was engaged to oversee the sonic aspect of the rebrand and the audio logo was to be launched as part of the brand campaign to accompany the ‘Can Lives Here’ positioning.
Woolworths
Brand Music
We have had a decades-long relationship with Woolworths through M & C Saatchi and Greenhouse. This close partnership has created a comprehensive package of audio assets building on the historic ‘Fresh Food People’ melody, which includes all brand music, seasonal specials, Fresh Market updates and in-store music.